In good Nic began from seeing how mental health awareness shifted into everyday life, making it something we could talk about openly—and act on. Imagine if environmental and social responsibility could have the same transformation, becoming part of our culture, not just for “hippies” or “activists,” but for everyone.

Talking about politics, war, or the planet can feel like you’re “ruining the dinner party,” but what if caring for each other and our environment was as normal as anything else? Imagine if it was even cool. Maybe then, we’d all be more open to making the positive changes we know are needed.

I’m Nicola—just someone who cares about social and environmental responsibility. I’m not the perfect advocate, and that’s okay. I’m here doing my part and encouraging you to do yours. Even though the world can feel a bit bleak at times, I’m still an optimist. I believe in the power of people to create real change.

My journey began in design and marketing. Then, while navigating motherhood, I completed a Master’s in Sustainable Business—classic millennial, searching for purpose. Working with businesses and individuals to rethink their purpose and consider their impact on the planet and each other, I saw a huge gap in our understanding of sustainability and its potential benefits.

The truth is, that not enough positive change is happening. It’s time to take responsibility, show that we care, and ultimately give people back the power.